Porsche’s vision beyond electrification?
Porsche recently shared an official announcement detailing its strategy for the foreseeable future. At first sight, it could look like the company is going back on its electrification plans after a few years of relatively underwhelming performances and...
Ferrari reinforces the celebration of its heritage with modern vehicles
A while back I reviewed a trend consolidating in the luxury automotive industry that saw established automakers drawing from their heritage to create distinctive designs and perpetuate the values that distinguish a brand from the rest of the industry....
New Online Course Available Now
Following up on the first half of the Luxury Automotive Strategy and Marketing online course published a while back, the second half is now available on Udemy at the link HERE. As for the previous one, this course too is thought for enthusiasts and...
Is luxury automotive marketing changing?
Times of uncertainty and overall luxury market slowdown as highlighted in previous articles have brought difficulties to several brands in the segment. However, regardless of current and recent success or struggles, trends in brand, diversification,...
Can Aston Martin become profitable in 2025?
Aston Martin is another luxury automaker that has gone through significant changes in a short time. After the IPO, and the difficult pandemic period sales and financial performance suffered a slowdown that resulted in layoffs and the start of its...
2024 has been a difficult year for Stellantis’ top-tier luxury brand despite undergoing a deep image renewal with a new product line to match. A while back I wrote about Maserati’s renovated marketing communication on the eve of the release of the MC20...
New Luxury Automotive: Going Beyond Performance?
The current luxury automotive landscape is shaped by a specific trend that has influenced various players and could increasingly define new products in the near future. In a way, it might even seem like the industry is going backwards. But the truth is...
Automotive Luxury Market in 2022: The Growth Continues
The luxury automotive sector showed significant resilience over 2020 as the Covid pandemic broke out. While the wider sector has been faltering in its recovery, the luxury segment kept growing in the following year and in 2022 as well. Along with the...
Aston Martin Sustainability Strategy: Going Racing Green
On the occasion of Earth Day, Aston Martin unveiled its new sustainability strategy called Racing.Green. which sets a new benchmark for the company’s next decade. Over the past few years, Aston Martin too, following the industry trend dictated by...
McLaren’s Strategy Into 2022: A 5 Forces Analysis
With a continuous series of ‘black swans’ adding up on top of the already complex transition happening, the automotive industry is going through extremely uncertain times. Every company was affected to varying degrees, but in the luxury segment the...
Lotus’s first SUV Eletre and China’s strategy for Europe
Today, car companies seem to have generally adopted one single strategy to boost sales and secure their financial performance. Releasing an SUV. And this happens at every level of the market, so in the luxury one too. Porsche has been doing it for...
Mercedes Vision EQXX and the EV Battery Challenge
A few hours ago, Mercedes-Benz CEO Ola Kaellenius went back to the much-discussed Vision EQXX. The focus is again on the impressive range the concept would be capable of. The Vision EQXX was presented first at the beginning of the year and developed in...
Aston Martin Strategy: Project Horizon and Future Vision
In 2021 Aston Martin reported strong sales, close again to its 2018 all-time high (just 4% less) almost doubling its 2020 figures. Financial performance too shows positive signs. Despite being still far from that of some of its competitors, every...
Ferrari Purosangue: Business Strategy with Product Diversification
Pretty much everyone by now has seen the spy shots of Ferrari’s upcoming SUV (or FUV for Ferrari Utility Vehicle) Purosangue leaked a few days ago, way ahead of its launch. Just a few days later the automaker, as expected, reported record results for...
Bentley Beyond100 Strategy: 3D Printing in Automotive
Bentley announces a £3 million investment to enhance its 3D-printed components production. An important initiative for Bentley’s communication and marketing strategy as well as an innovation for the future sustainability and efficiency of the industry....