One-off Supercars: What’s the next step for luxury automotive?
03 February 2021 | Aston Martin, Bentley, Ferrari, Lamborghini, McLaren, Rimac, Rolls-Royce, Strategy & Marketing
The automotive industry sales have been decreasing for 3 years now. The drop in fact has begun in 2018, way before the impact of Covid-19, mainly due to stagnation in the Chinese market. The same cannot be said for the luxury automotive segment th...