Following up on the first half of the Luxury Automotive Strategy and Marketing online course published a while back, the second half is now available on Udemy at the link HERE.As for the previous one, this course too is thought for enthusiasts and...

The current luxury automotive landscape is shaped by a specific trend that has influenced various players and could increasingly define new products in the near future. In a way, it might even seem like the industry is going backwards. But the tru...

Last week the Unreal Build: Automotive 2021, an event that was first hosted in 2017, was held online. During the Conference, companies collaborating with automotive giants presented some bleeding-edge technology applications that promise to revolu...

This week, I have something a bit different that I hope to replicate soon in the future. The focus is, in fact, a video. I have had the pleasure of interviewing Luca Venturi. Luca is an experienced professional within the luxury automotive industr...

The luxury automotive segment is an extremely competitive niche, with just a few strong players and very high entry barriers. Over the last 30 years, many tried and very few succeeded. While electrification is partially lowering such barriers on t...